Debt Free or Die Trying by Marcus Garrett

Sponsorship is when a person, business, or brand pays to “sponsor” an episode or multiple episodes. Work with People and Businesses Willing to Pay for Play If you want to generate income here, link to affiliates or up sale to other services you offer, like coaching or training. This can be separate interviews, “Calls to Action” list summarizing the episode’s key takeaways, or simply enough way for fans to access your content. Key takeaway: Repurpose podcast episodes that do well as a blog post.

These winners paved the way for my content to win an award for ‘Best Millennial or Gen Z Blog’ in 2019. These quickly became our top performing blogs. In addition, if a podcast episode did well with our audience, we would often do a separate blog post as a feature or “spotlight.”įor instance, based on the success of the podcast, I started writing a blog segment called the “Personal Finance Spotlight.” In these write-ups, I would share the stories of other millennial men and women who had gotten out of debt. For example, we released “Show Notes” with each of our podcasts as their own blog. You can use the success of one to increase downloads of the other and vice versa. Your podcast and/or blog can generate money in several different ways, such as mentioning partners in your network, affiliates (explained later in this post), or referring to other services you offer your audience. As the names imply, these are revenue streams that you make through your podcast or blog. I’ll group Podcast Revenue and Blog Revenue together. Repurpose Winning Content Across Your Various Platforms Key Takeaway: Without coming off as salesy, remember to use your own podcast to remind listeners about the other products, services, or other areas of expertise where they can support you. Now every month I have residual income from my book and course sales related to personal finance and debt management. With all the marketing I learned from the podcast over the years, I was able to quickly get the book to reach #1 on Amazon Kindle’s ‘Personal Budgeting’ category on its opening weekend.

In 2020, I released an improved second edition of the book.

This was a great lead-magnet for reaching new audiences and potential buyers. When relevant, I would mention my book on the podcast or as a guest on other’s podcasts. I’d just released my first book, Debt Free or Die Trying: How I Buried Myself $30,000 in Debt and Dug My Way Out By Age 30 when we started our second podcast. Here’s how I did it! Easily Market Your Other Products Through Your Podcast These accomplishments helped me to launch multiple income streams. In 2020, we were two guys with an award-winning blog, social following in the tens-of-thousands, and several top features in Apple Podcast. In 2016, we were just two guys with an idea. I watched our personal finance podcast grow to 2-million downloads without the help of a marking team or any major partnerships.

Debt Free or Die Trying by Marcus Garrett